Conversion Analytics

A/B Test Performance Report

10 split tests across headlines, CTAs, hero images, page layouts, and urgency elements — social media webinar funnel.

10 Experiments
41,272 Total Views
5,999 Conversions
15.3% Avg. CVR
Social Media Webinar / Lead Gen Funnel
Overview Metrics
Total Views
41,272
Across 10 experiments, 20 variants
Total Conversions
5,999
All variants combined
Average CVR
15.3%
Mean across all 20 variants
Peak CVR
19.5%
V2-B · "ohne komplizierte Technik"
Key Insights
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Adding "ohne komplizierte Technik" in V2 lifted CVR from 18.5% → 19.5% — the highest conversion rate across all 10 tests.
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V10 urgency countdown stripe is the most statistically confident win (94.5% best score), with +8.5% relative lift on CVR.
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White hero image (V5) beat the purple image by 10.3% relative CVR (18.2% vs 16.5%). Clean imagery outperformed stylised.
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CVR declined across the sequence — from ~19% in early tests to ~11–12% in later ones. Likely audience fatigue or seasonal drift.
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Moving the social proof block (V8) below the hero had no positive effect. Normal page layout won at 76.7% confidence.
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"KI-Routine" framing in V3 was only marginally better (18.4% vs 18.2%) at 53.4% confidence. Statistically inconclusive.
Conversion Rate by Test and Variant
Control (A) vs Variant (B) — grouped by experiment · Y-axis: CVR %
Control A
Variant B
Winner
Experiment Breakdown — All 10 Tests
A/B Test Performance Report · 10 Experiments · 41,272 Total Impressions · 20 Variants
Social Media Webinar Funnel Optimization